Reflect. Celebrate. Onward & Upward.
As we wrap up an incredible year, we're taking a moment to celebrate the milestones, campaigns, and innovations that fueled our clients' growth. From bold strategies to breakthrough results, 2024 was all about pushing boundaries and delivering impact.
Explore how we made this year unforgettable.
We partnered with Channel O to pay tribute to the culture with a creative spin on the Channel O CI.
We created artist profiles for Nigeria’s Afrobeats royalty, Ayra Starr, Rema, and Asake.
We had the privilege to work on the awards show imaging for the Metro FM Music Awards 2024.
Afropop Nation takes a deep dive into the life and times of the most sought-after Afropop Musicians as they tell their stories through music.
Who will be crowned the King of Maskandi in the groundbreaking local series profiling Maskandi's finest? Originators™ partnered with Mzansi Magic to create a launch campaign to engage die-hard Maskandi fans and introduce the show to those curious about Maskandi. The result is a Key Visual encapsulating the battle for the coveted crown.
We were thrilled to work on the launch campaign of the second season of Themba My Inked World. Building on the mayhem of season 1, Themba fights to gain redemption while maintaining his hustle in the bustling streets of Joburg. The execution is a KV that shows his dark past and a glimmer of hope for a brighter future.
Fresh out of the creative studio at Originators™, we created the official trailer for the biggest international festival in South Africa, DStv Delicious, which featured Janet Jackson, Thandiswa Mazwai, Jill Scott, and more.
Originators™ partnered with Channel O to create a launch campaign that captures the essence of one of SA's most prolific music labels hailing from Durban. We created a full rollout for the campaign, featured here is the Key Visual.
We partnered with BET UK to pay homage to the Black British fashion and couture that has shaped a generation of fresh style.
Black weddings are a big deal. BET UK tasked us to showcase the most auspicious day in black families. Highlighting all the different nuances that make black weddings extra special.
The most important day in the NBA's calendar is the highlight of the year for basketball fans everywhere. We packaged all the action from the NBA Finals into a 60-minute special for broadcast across Africa.