Reflect. Celebrate. Onward & Upward.

Celebrating 10 Years of Originators

It's hard to believe that 10 years have flown by so fast. Time flies when you are engaged in work that you enjoy. Looking back at the work Originators® has done over the last 10 years gives us great pleasure. We have had the privilege to work on some of the most exciting entertainment marketing projects and branded content with countless music brands and some of Africa's most loved entertainment brands. We tried to keep the list to 10 items, but there were too many memorable projects to mention, so we capped it at 15.

Presenting 15 game-changing projects Originators® has done since 2015.

Channel O

We have worked on numerous projects for Channel O, which has been voted one of South Africa's most loved brands over the years. We are honoured to have contributed to shaping the brand's identity.


Metro FM Music Awards

Awards show imaging for the Metro FM Music Awards 2023 - 2025.


Mzansi Magic - Key Visuals

Now more than ever, a well-designed and catchy poster is the key to the success of any campaign. We have created countless Key Visuals for numerous brands. Some of the posters we have done for Mzansi Magic are featured here.

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Budweiser Smooth Kings Remix

Originators created the imaging for 2 seasons of the Budweiser Smooth Kings Remix.
An afrobeat series where modern kings and queens take on classic Nigerian hits, live and unplugged.


Afropop Nation

A deep dive into the life and music of the most sought-after Afropop artists in South Africa. Originators developed and produced 2 seasons of Afropop Nation, a long-form series on Mzansi Magic Music.

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Ali - People's champ

Mohamed Ali's screen presence was magnetic, and this trailer captures the boxing legend's aura. We produced the trailer for BET Africa.


Soundcity MVP Awards

Awards show imaging for Soundcity MVP's 2019.


Bacardi Holiday Club

We created short-form content and long-form after-movie recaps of South Africa's ultimate camping festival in 2019, 2022 & 2023.


Giannis Antetokounmpo - Built for This trailer

We created a documentary celebrating Giannis Antetekounpo's championship win, tracing his early years and journey to the NBA's pinnacle.


Castle Lite Unlocks

We created marketing campaigns and content for numerous installments of Castle Lite Unlocks.


Channel O - Youth Over Everything

Originators Ideated and developed Channel O's brand identity.

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Channel O - Documentary Trailer

WA launch campaign celebrating 25 years of Africa’s Original Music Channel.


Creed 2

Creed 2's key cast made an exclusive appearance in South Africa. Originators created a competition trailer for fans to meet and greet Michael B Jordan at Creed 2's pre-screening.


V Bank

A launch campaign one of Nigeria's first digital banks.


Vuzu Amp

The very first TV spot Originators produced for Vuzu.


Client Work Disclaimer:
The work showcased in this article represents creative projects completed by Originators® for our valued clients. While we have contributed to through-the-line creative development and execution, logos, trademarks, copyrights, and other branding elements remain the property of their respective owners.